Champ Car and IRL to switch dates at Milwaukee

We still expect a merger making this point moot, but this Milwaukee Journal Sentinel article says that the new Milwaukee Mile promoters would like to see a switch in the Champ Car and IRL dates at the historic 1-mile oval if both series continue to race as separate entities. The track lost the boost in attention it used to get as being the traditional Indy Car race the week after the Indy 500.

There's been plenty of talk about reunification, of course, and that would make this point moot. But the Mile's new investor group is moving ahead in discussion with both sides on the assumption that both will be in existence and want to come back next year.

This is a big weekend for Milwaukee Mile Marketing, a coming out party, of sorts, for the group that last off-season signed an 18-year lease with State Fair Park to run the track.

It's a given that the group can do a better job of promotion than the state did. That's why they're in the business.