More evidence of NASCAR saturation

In this article Bruton Smith says that TV revenues for tracks are set to decrease when the new TV contract kicks in and NASCAR should not expect fans to have to make up the difference through increased ticket prices. In fact he suggests lowering ticket prices because fans cannot afford NASCAR's inflated prices. If word gets out that tracks are going to lower ticket prices resulting in lower revenue for the tracks, share price of SMI and ISC stock will nosedive.