Champ Car TV buy

According to an article in the November 27, 2006 issue of AutoWeek, IRL spokesman John Griffin said Champ Car is paying ABC/ESPN $250,000 per hour to broadcast its races, but they could not verify that. If it is true Champ Car will spend roughly $6 million plus production costs for TV in 2007, estimate to be north of $10 million total. Of course you must subtract from that the revenue they receive from TV ads sold, so we really do not know what the net cost for Champ Car will be, but it will be less than that they are paying ABC/ESPN.

The benefits are, however enormous if the deal includes full distribution on ESPN International, ESPN Deportes, ESPN Radio, ESPN.com, plus coverage by SportsCenter which is now in the USA, Pan-Latin America, Mexico, Brazil, Canada, Pan-Asia, India, Hong Kong, Taiwan, Korea, Japan, Australia and New Zealand.