Will Champ Car’s model work?
Dear Donald, Obviously sponsorship coupled with cost containment is the key to sustainability. The owners have done a good job with cost containment, now they need to start landing more sponsors. Easier said than done. We like the international mix of Champ Car because that could be an important avenue for future growth. We also like the super strong Atlantic Series that is cultivating some of the most skilled young drivers in the world. Driver turnover is certainly a problem that needs to be dealt with. As for sponsorship, we are told by high-ranking individuals within Champ Car that a number of key sponsorship deals will be announced. The owners have the attitude of slow and steady progress, while fans and the media demand more instant gratification. Mark C.