Texas Motor Speedway Unveils Host Of New Track Partners

TMS President Eddie Gossage

Texas Motor Speedway named a host of new partners — from midway activation sponsors and a re-branded infield restaurant to a new ring company to make rings for race winners.

In-N-Out Burger will get midway activation and signage rights over multiple years, while Austin-based Torchy’s Tacos will refurbish and rebrand a 5,100-square-foot restaurant in TMS’ infield.

DXC Technology becomes title sponsor of the track’s Verizon IndyCar Series race, while Jostens will make rings for winners, as well as the track’s race trophies beginning in '19.

Other new partners of the SMI-owned venue are Universal Technical Institute, Ashley HomeStores and Outdoor Powersports.

The deals come after TMS last year hired former Team Penske exec Jason Wonderly as its new VP/Sales.