TV ratings from last weekend (Update)
Brian France needs to sell NASCAR now while it still has some remaining value |
UPDATE
Sunday's NASCAR Cup Series Dover 400 earned a 1.7 rating and 2.8 million viewers on FS1, down 19% in ratings and 17% in viewership from last year (2.1, 3.4M) and down 32% and 30% respectively from 2016 (2.5, 4.0M).The race was delayed 49 minutes due to rain, with the delay earning a 1.6 and 2.6 million.
Kevin Harvick's win was the lowest rated edition of the race since at least 1998 and the least-watched since at least 2001.
On a packed weekend, NASCAR ranked just eighth among all sporting events behind the Kentucky Derby, all four NBA playoff games, a Stanley Cup playoff game and the final round of the PGA Tour at Quail Hollow.
05/08/18 Ratings for Sunday’s IMSA WeatherTech SportsCar Championship race at Mid-Ohio on FS2 and the debut of the World Endurance Championship on Velocity were too small for anyone to report. NASCAR's 5-year run of annual double digit declines continues unabated. The NHRA was up big.
Net | Event | Location | Day | Total Viewers |
18-49 Viewers |
2018 Rating |
2017 Rating |
% Chg |
FS1 | NASCAR Cup Race | Dover | Sun | 2,774,000 | 612,000 | 1.69 | 2.1 | -20% |
FS1 | NHRA Finals | Atlanta | Sun | 956,000 | 206,000 | 0.59 | 0.24 | +145% |
FS1 | NASCAR Xfinity Race | Dover | Sat | 783,000 | 155,000 | 0.54 | 0.66 | -18.2% |