IndyCar Inks Deal With Hookit, Becomes Official Data Supplier

For exposure on the ABC races sponsors ask where can we sign on the dotted line?

IndyCar has named sponsorship analytics and valuation company Hookit its official data supplier of both the racing organization and Indianapolis Motor Speedway.

The company will provide insights and evaluation for IndyCar on the performance of its events and promotional campaigns for its sponsors. Hookit will also provide data and insights to all IndyCar teams.