Hard Rock to sponsor a DEI car

DEI is also working diligently to lock up sponsors for next season. Rumors have been swirling that they may lose their U.S. Army sponsorship on Martin’s #8 car, a car that will be driven by rookie Aric Almirola next year, to Red Bull and Scott Speed. If that happens, DEI hopes to be ready with another sponsor to step in. That sponsor may be the Hard Rock Hotel & Casino’s. Sources said early Sunday that Max Siegel, President of Global Operations for DEI, had met throughout the weekend in Daytona Beach, FL with representatives from the Hard Rock about possible sponsorship opportunities with DEI. They could replace the U.S. Army should they bail and head to Red Bull, or they could end up on the #01 of Regan Smith. Captain Thunder Racing