NASCAR to be forced to rename Cup Series again

UPDATE Will Comcast buy Sprint, which has been losing millions of customers since sponsoring NASCAR's Cup series? "As telco giants AT&T and Verizon move deeper into the TV business, cable giants like Comcast may have to get into the wireless business to compete. That could eventually involve Comcast buying Sprint Nextel, the No. 3 U.S. wireless carrier," writes Silicon Alley Insider. Comcast and Sprint are backing the Clearwire 4G wireless network, and its WiMax system. If Clearwire doesn't connect, and cash-rich Comcast decides it's easier to buy than build, "the most logical deal could be for Sprint, which currently has a $12 billion market cap," Insider says. "It's not a new idea. But it could make sense in the next few years." Citing a report from Pali Research, the article quotes Comcast CEO Brian Roberts at the annual cable show in Washington yesterday: “Wireless is a conundrum for the cable industry… AT&T and Verizon… are the super elephants. They’ve got all the market share…" He "avoided a clear answer to the question as to whether Clearwire was Comcast’s sole wireless strategy." Philly.com

11/08/08 According to AR1.com sources, T-Mobile is going to buy the failing Sprint telecommunications company. This rumor surfaced last spring but it never happened. However, now we hear that talks are moving forward again. NASCAR will have to rename their Cup Series once again, this time to the T-Mobile cup.