Moet & Chandon to be official Formula E Champagne
Formula E labeled Champagne |
The ABB FIA Formula E Championship has today announced that Moet & Chandon is partnering with the electric street racing series as official champagne supplier.
The French champagne Maison has been renowned for celebrating memorable moments with a sparkling sense of occasion for centuries and will add to the glamor and celebrations at each event on the streets of the most recognizable city-center locations as part of the exciting collaboration with Formula E.
(L-R) Stephane Baschiera President CEO of Maison Moet Chandon together with Alejandro Agag Founder CEO of Formula E |
Alongside supplying VIPs and guests in the premium hospitality area inside the EMOTION Club – Moet & Chandon will also look to host fans at dedicated champagne bars positioned in the Allianz E-Village at a number of select races throughout the season.
Alejandro Agag, Founder & CEO of Formula E, said: “With the prospect of serving up another intense and unpredictable year of racing in season five – we’ll be celebrating the most memorable moments in style together with Moet & Chandon. This partnership is yet another demonstration of the continued growth of Formula E and the ever-expanding portfolio of well-known brands such as Moet & Chandon."
Stephane Baschiera, President & CEO of Maison Moet & Chandon, said: “Moet & Chandon looks forward to partnering with Formula E, an innovative brand that supports the future of sustainable mobility. As a Maison that has made technology an essential component of our strategy – from the broad scope of our R&D, to the precision of our sustainable viticulture practices – it’s a pleasure to work with Formula E, who operates at the forefront of technology and re-thinks the future."