Daytona 300 gets new title sponsor

Finish of last year's Daytona 300

Daytona Int'l Speedway has signed NASCAR Racing Experience to serve as title sponsor of its Feb. 16 Xfinity Series race, replacing PowerShares QQQ according to Adam Stern of SBD.

Terms were not disclosed for the multiyear deal, which will see the race become the NASCAR Racing Experience 300.

The racing experience company, which is not owned by NASCAR, sells rides around tracks either as a passenger with an actual NASCAR driver or by letting a customer drive a stock car themselves.

The company will expand the number of rides it offers to fans at DIS as part of the deal. PowerShares had been title sponsor since '15, when it replaced the Florida DOT. Adam Stern/SBD