Formula 1 News: McLaren sues Huski Chocolate (Update)
(GMM) Championship leaders McLaren may be the clearly early favorite in 2025, but it is unlikely to win an off-track battle with Huski Chocolate, according to one publication.
A Bola, a Portuguese newspaper, claims the Woking based team recently filed a 1.5 million euros lawsuit against a Swedish chocolate drinks company called Huski Chocolate.
Formula 1 fans will recall the branding on McLaren’s rear wing, but the company supposedly did not pay 1.5 million euros of the total 4.66 million euro sponsorship deal, according to the newspaper and court documents.
As for why McLaren may not ever see the money, Huski’s parent company Choki AB filed for bankruptcy in January – amid millions in debt and a big list of former associated companies, like McLaren, that have not been paid.
March 17, 2025
McLaren Racing and Huski Chocolate announced today a multi-year partnership that will see the Huski Chocolate brand represented on the rear wing of the McLaren 2019 race car, the MCL34.
The Swedish company’s branding will also appear on the team’s race drivers, Carlos Sainz and Lando Norris, and team personnel.
From today, Huski hot and cold chocolate drinks will also be served at the McLaren Technology Centre in Woking, UK, and in McLaren Racing team hospitality, for team personnel, partners, media and race guests at Formula 1 events around the world.
Zak Brown, Chief Executive Officer, McLaren Racing, said:
“We’re pleased to have Huski Chocolate on-board with our team and support the company in their ambitious plans by introducing them to our global sport. I look forward to enjoying a drink together at track, and sharing our adventure with our new partners.”
Fredrik von Essen, Chairman, Huski said:
“Huski Chocolate has always been about lifestyle and adventure, so what better platform to support our further expansion than the unique lifestyle of Formula 1. After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide.”