ISC Signs Multiyear Deal With Online Financial Firm MoneyLion
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| Talladega |
International Speedway Corporation (ISC) announced today a multi-year, multi-unit partnership with MoneyLion, America’s most powerful financial membership. Beginning at Talladega Superspeedway on April 27, MoneyLion will have presence at six ISC motorsports entertainment facilities across seven event weekends throughout the 2019 race season, with the goal of bringing fans closer to the sport they love.
In 2019, MoneyLion will offer fans unparalleled access to the sport by providing MoneyLion members 5% cash back on up to $2,000 in annual purchases of NASCAR tickets from authorized ticket sellers, at-track purchases from official vendors and all purchases at NASCAR.com.
“In 2018, we told our members and motorsports fans that MoneyLion would commit deeply to this sport. Our partnership with ISC is not only further proof of our commitment, it connects us with a partner that supports our vision to bring the most unique and innovative financial tools to motorsports fans," said Dee Choubey, CEO and co-founder of MoneyLion. “A goal of ours is to make the race experience as accessible to as many fans as possible. Through the highest incentives, MoneyLion members will have access to unique experiences at some of the sport’s most storied racetracks."
The most significant element of the ISC-MoneyLion partnership is MoneyLion’s recently announced entitlement sponsorship creating the MoneyLion 300 at Talladega Superspeedway during the track’s 50th Anniversary. Building off MoneyLion’s alliance with Team Penske in the NASCAR Xfinity Series and Monster Energy NASCAR Cup Series, MoneyLion will deliver unique fan experiences at the midway at ISC racetracks including Darlington Raceway, Homestead-Miami Speedway, Michigan International Speedway, Kansas Speedway, Talladega Superspeedway and Watkins Glen International. Soon, the brand will reveal an exciting promotional experience that fans can engage with at track and across MoneyLion’s social channels.
MoneyLion also celebrates its relationship with the Motor Racing Network (MRN) as they become a multi-year sponsor of Caution Flags during broadcasts of Monster Energy NASCAR Cup Series, Xfinity Series and Gander Outdoors Truck Series events. In addition, MoneyLion will fuel fan excitement by owning the command to ‘start your engines!’ that will be known as the “MoneyLion Roar."
“MoneyLion is a cutting-edge financial technology partner committed to working with us on ideas that will not only entertain our fans, but help improve their financial health," said Frank Kelleher, ISC Vice President, Chief Sales Officer. “MoneyLion wants to create a new financial lifestyle for all NASCAR fans to improve their financial literacy and achieve their dreams – whether that is getting rid of debt or building their savings – and that goes above and beyond our traditional partnerships."
Launched in 2013, MoneyLion is disrupting the traditional banking model by creating new tools for Americans to manage their finances and achieve their dreams. Through their partnership with Team Penske, MoneyLion has brought the most advanced and innovative online and mobile financial tools to race fans. This season, Austin Cindric, who finished eighth in the 2018 NASCAR Xfinity Series championship standings, will pilot the No. 22 MoneyLion Ford Mustang in 18 Xfinity Series races, including the MoneyLion 300. Beyond MoneyLion’s sponsorship of Cindric in 2019, MoneyLion will also serve as a primary sponsor for Joey Logano and Ryan Blaney in the Monster Energy NASCAR Cup Series in select races.