JCB partners with SportPesa Racing Point F1 Team at start of new era

JCB on back wing endplate

JCB today announced an exciting new partnership with the SportPesa Racing Point F1 Team, the Silverstone-based Formula One team, as the global construction company continues to push brand awareness and presence on the global stage.

The Racing Point car was revealed at the Canadian International Autoshow in Toronto with prominent JCB presence, marking the beginning of a multi-year partnership. JCB branding will appear on both cars and other team assets, including the race suits of drivers Lance Stroll and Sergio Perez as it celebrates the start of new era.

In addition, JCB will play a major part in Racing Point’s development by providing machines to help in the construction of the team’s new state-of-the-art factory as well as power tools and workwear for the team away from track.

By supporting the team’s efforts on and off track, the partnership gives JCB the ideal opportunity to develop customer relationships at races and promote its brand in new and existing markets to increase global sales.

JCB Chairman Lord Bamford said: “The popularity of Formula One gives JCB an excellent platform to promote our products on the international stage to both new and existing customers. JCB is one of the world’s biggest construction equipment brands and this partnership will help us cement and build customer relationships. We see great synergy with the Racing Point team; we both have a passion for pushing the boundaries of new technology and an ambition to succeed."

Otmar Szafnauer, Team Principal and CEO of SportPesa Racing Point F1 Team, added: "This is the dawn of a new era for this team and we are delighted to welcome JCB on what is certain to be an exciting journey in the years ahead. We are hungry for success on and off the track and it’s great to have such a dynamic and world-leading brand supporting our efforts as we head into the 2019 season."