Streaming audiences minuscule

Boogity-Boogity-Boogity

Compared with the 9.17 million who watched the telecast of the Daytona 500 on Fox on Feb. 17, the average audience of 53,293 who watched Fox’s streaming coverage of the race on their laptops, tablets or phones was minuscule.

53,293 represents 0.58% of the audience.

The numbers are up 10% over last year, but if that many less people watched the race on the TV broadcast, nothing was gained. Perhaps 10 years from now the streaming audience will be much more significant as millennials cut the TV chord.