Rich Energy becomes Lightning Volt (Update)

Freaky looking William Storey sacked

UPDATE Rich Energy’s Dutch subsidiaries have issued a statement attempting to clarify the latest developments in the beleaguered sponsor’s troubles.

While the company name may have changed, the drink will remain as ‘Rich Energy’, now sporting a new logo in compliance with UK court orders to change it in deference to copyright holder Whyte Bikes. That’s according to the drink’s Dutch website, who released a statement through their website outlining the current state of play as the furor surrounding the company continues.

“Rich Energy will not change the name to Lightning Volt as William [Storey] claims on social media." said the statement.

“Rich Energy remains just what it is and will now do everything it can to keep William from social media."

“William Storey is no longer the CEO of Rich Energy and is now doing everything to thwart us."

“New management has since been appointed.

“Everything that has been put online and is still being put online is the action of William Storey alone and not from the new management of Rich Energy Ltd. in England."

07/16/19 Since last week's tweet from Rich Energy claiming that it was terminating its 'partnership' with the Haas F1 team, and the subsequent denial, the sorry saga has taken more twists and turns than the most ludicrous of soaps.

Unwilling to give the mysterious energy drink and the people behind it the oxygen of publicity, as the various claims and counter-claims continued throughout the Silverstone weekend, we thought it best to ignore.

However, today Formula Money have revealed that the latest twist sees Rich Energy become Lightning Volt, with Matthew Kell the new controlling shareholder and former CEO, William Storey no longer a controlling shareholder or indeed a director.

No doubt Lightning Volt is already working on an original new logo, and perhaps new corporate colors.

Meanwhile, as Rich Energy cans are sure to become a collectors item on Ebay, perhaps someone should break the news to Guenther Steiner.

And in case you were wondering… yes, there is a Volt bike company, which manufactures electric bikes… Pitpass