NASCAR News: Several Cup teams announce new sponsor deals

Several NASCAR Cup teams have announced sponsor deals this week, including the Haas Factory Team, 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports.

Haas

The Haas Factory Team has announced a new partnership with Caymus Vineyards for the 2025 NASCAR season.

This collaboration will feature Caymus’s Bonanza Cabernet Sauvignon prominently on the No. 41 Ford Mustang during several NASCAR Cup Series events.

Caymus Vineyards, a family-owned winery based in Napa Valley, was established in 1972 by Chuck Wagner and his family. It is well-known for its bold, fruit-forward Cabernet Sauvignon wines. The partnership with the Haas Factory Team is Caymus’s third of its kind with a team operated by Gene Haas, most recently with Stewart-Haas Racing.

Rick Ware Racing

Rick Ware Racing is the latest team with sponsorship news, signing Arby’s for a 12-race primary sponsor deal that begins this weekend at Atlanta Motor Speedway on Cody Ware’s No. 51 car.

23XI Racing

23XI Racing has renewed its sponsor deal with Xfinity. The company will be featured on the cars of Tyler Reddick and Bubba Wallace, beginning this weekend at Atlanta on Reddick’s No. 45.

Front Row

Front Row Motorsports will partner with Aaron’s in a multi-race deal to be on the cars of Todd Gilliland and Zane Smith this season. Aaron’s will be on Gilliland’s car this weekend at Atlanta. Aaron’s will be on Smith’s car for seven races.

Trackhouse

Trackhouse Racing has extended its sponsor deal with Kubota through the 2027 Cup season. Kubota will sponsor Ross Chastain’s No. 1 Cup car in six races.