NASCAR News: Anheuser-Busch & NASCAR Extend Partnership
One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR season. NASCAR and Anheuser-Busch today announced a multi-year agreement that ensures Busch Light will continue as a Premier Partner of the NASCAR Cup Series, designation as the “Official Beer Sponsor of NASCAR,” as well as the title sponsor of the Busch Light Pole Award.
“At Anheuser-Busch we strive to bring sports fans closer to the moments that matter year-round, and we’re thrilled to be continuing this relationship with NASCAR, building continued momentum with Busch Light, now the #2 fastest-growing brand in the beer category,” said Kyle Norrington, Chief Commercial Officer at Anheuser-Busch. “NASCAR and Busch Light fans are among the most devoted fans in the country and in 2025, together we’ll give our deserving fans more opportunities to connect to this sport than ever before.”
Shifting fan engagement into high gear, NASCAR and Busch Light will launch an annual Busch Light summer music series in 2025, bringing together two long-standing passions of race fans: country music and cold, smooth Busch Light. The summer series includes five pre-race performances throughout the season, underscoring Busch Light’s ongoing investment in bringing fans closer to the artists they love. The five events will be open and accessible to race fans in attendance. The series will kick off at Texas Motor Speedway, with concerts once a month at Michigan International Speedway, Chicago Street Race, Iowa Speedway, and World Wide Technology Raceway.
“The partnership between NASCAR and Busch Light is consistently noted as one of the most recognized in all of sports each and every year,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Anheuser-Busch’s longstanding relationships at multiple levels across our sport have been paramount in cultivating new fans and driving fan loyalty for decades, and our partners at Busch Light are leading by example to find new ways to drive deeper fan engagement.”
Since the 1990s, the Anheuser-Busch family of brands has created countless opportunities to interact and engage with 21+ NASCAR fans, including unparalleled access to iconic drivers, the development of distinct paint schemes, and brand-led initiatives like a Pit Stop Wedding by the track in Las Vegas. Busch Light will kick off the 2025 racing season with a thrilling at-track fan experience dubbed “DATE-TONA,” turning the Daytona International Speedway into a one-of-a-kind speed dating experience designed to help fans find love off-screen and at NASCAR speed.
Busch Light and Trackhouse Racing are also back together following their inaugural season as a major primary sponsor of Trackhouse Racing’s NASCAR Cup Series driver Ross Chastain. Busch Light will continue to bring Chastain’s 21+ fans along for the ride with dynamic, specialty paint schemes throughout the 2025 season, starting with a refreshed Busch Light ‘Iconic’ scheme emblazoned with the brand’s call to ‘Race for the Mountains’ set to debut at the 2025 DAYTONA 500.
The 2025 NASCAR Cup Series regular season gets underway with the Great American Race, the DAYTONA 500 on Sunday, Feb. 16, airing live on FOX at 2:30 p.m. ET.