F1 News: Moët & Chandon returns as the Official Champagne

After a grueling 24 hours of Le Mans in 1967, American motorsports pilot winner Dan Gurney deliberately shook and sprayed the on-looking crowd with his jeroboam bottle of Moët & Chandon in celebration — and thus, the tradition of drivers drenching each other in celebratory bubbly sprays across the motorsports categories was born.

And now, as part of LVMH’s historic 10-year deal, Moët & Chandon comes full circle to sponsor Formula 1 as its official Champagne. Italian winemaker Ferrari Trento, who has held the title since 2021, will be replaced by Moët & Chandon.

As part of the brand’s more than 280-year history, the legacy of Moët & Chandon opened on the Formula 1 podium extends from 1966 to 1999 and again in 2020. Beyond its legendary sprays, the French Champagne brand is intrinsically linked to the celebrations of Formula 1 legends including Sir Jackie Stewart, Ayrton Senna, Nikki Lauda, Alain Prost, Mika Häkkinen and Michael Schumacher — with the upcoming podium winners and beyond similarly following suit in pursuit of greatness for the World Drivers Championship and Constructors Championships.

“The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1, said Stefano Domenicali, President & CEO of Formula 1.

“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75^th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”

“We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s,” said Sibylle Scherer, CEO and President of Moët & Chandon.

“We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them.

“As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.”