Bubba Wallace McDonald's livery for the Homestead race
Hot News NASCAR Cup Series

Bubba Wallace to honor 50th year of Ronald McDonald House partnership

Posted by AR1 staff

23XL NASCAR Cup driver Bubba Wallace will get a new look to celebrate the 50th anniversary of Ronald McDonald House Charities (RMHC) and McDonald’s partnership.

–by Mark Cipolloni–

Wallace drives the McDonald’s car as part of Michael Jordan’s NASCAR team 23XI. He will be rolling out a custom paint scheme and help get the word out about how customers can contribute to a worthy cause without breaking their bank account.

It’s been fifty years since the Shamrock Shake fundraiser that helped fund the opening of the first Ronald McDonald House®.

Now, McDonald’s® is kicking off a yearlong celebration of its 50-year partnership with RMHC by encouraging customers to give a ‘Gift to RMHC’ by simply rounding up their next McDonald’s purchase to the nearest whole dollar. If every U.S. customer rounded up even for just one day, it could equate to approximately 65,000 family night stays at a Ronald McDonald House. 

At the upcoming NASCAR race in Homestead, McDonald’s and Bubba Wallace will:

  • Have a new custom paint scheme on Bubba’s #23 Toyota featuring elements designed by local families from RMHC of South Florida
  • Display a new logo featured on Bubba’s racing fire suit dedicated to the golden celebration
  • Bubba will represent the name of an RMHC family from his home state of Alabama on the drivers-side of his race car
  • Bubba is also enlisting the help of several fellow drivers to share inspiring stories of RMHC families throughout the Homestead race weekend

“As a new dad, I understand that a child’s health and wellbeing is the most important thing for a parent, said Wallace.

“I’m honored to celebrate with McDonald’s on and off the track this year. It’s super important to me to have a strong support system and a community to lean on when times get tough, and that’s what RMHC is all about. When I race in Miami, I’ll be honoring all the contributions made by McDonald’s fans to RMHC.”

“Go to McDonald’s. Buy a meal, get the 10-piece chicken nugget, fries, Dr. Pepper and then round up that money, all of that money goes to [Ronald McDonald House Charities],” Wallace said when asked about his beliefs in 2024.

“I’ve had that a fair share of times, absolutely, that sounds like a good Sunday afternoon meal in Vegas.”

McDonald’s Happy Meal

“Caring for our community is at the heart of who we are at McDonald’s, added Michael Gonda, Chief Impact Officer, North America at McDonald’s.

“Our 50-year partnership with RMHC has enabled us to provide essential support to help families find strength and resilience during difficult times.

“We’re proud to continue the tradition of giving back for the next 50 years and beyond, inspired by the community that contributed to that first Shamrock Shake fundraiser in 1974. We’re always listening to our customers, and that’s why we are proud to provide an easy and economical way to turn pennies into meaningful impact for nearby families.”