NASCAR: Valvoline expands sponsorship with Hendrick Team

Valvoline Global, a worldwide leader in automotive and industrial solutions creating future-ready products and best-in-class services for partners around the globe, has expanded and extended its strategic partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports through 2029.

The extension will deepen the marketing and technical collaboration between the two organizations to maximize performance on and off the track. In addition to elevating Valvoline’s brand exposure, the relationship will focus on engineering innovation and the development of specialized solutions for Hendrick Motorsports tailored to the rigorous demands of NASCAR racing.

Notably, Valvoline will grow its partnership platform by appearing as a primary sponsor of the No. 24 Chevrolet Camaro ZL1 of driver William Byron in eight Cup Series races in 2024 and six each year from 2025-2029. It will also continue as a three-race primary sponsor of Kyle Larson’s No. 5 Chevrolet through 2029.

“Valvoline has been the Official Lubricants Partner of Hendrick Motorsports for over a decade with its products used in the team’s Chevrolet racing engines since 2014,” said Jamal Muashsher, president and chief executive officer, Valvoline Global Operations.

“We are thrilled to announce this extension and enhancement of our partnership. This collaboration represents the blend of two iconic, trusted brands driven by a shared passion for excellence and winning performance. Together, we look forward to pushing the boundaries of innovation and continuing to dominate the racetrack with our cutting-edge lubricant solutions and this world class team. Our continued alliance with Hendrick Motorsports reaffirms our commitment to delivering unmatched quality and technology to all drivers and fans alike.”

Valvoline will also continue as a full-season associate sponsor of the four-car Hendrick Motorsports stable, which includes 2020 NASCAR champion Chase Elliott and seven-time race winner Alex Bowman. The team has won three Cup Series titles (2016, 2020 and 2021) since it began using Valvoline products in its racing engines in 2014.

“We’re privileged to expand our incredible relationship with Valvoline,” said Rick Hendrick, owner of Hendrick Motorsports. “They raise the bar each season, from the elite performance of the products in our race cars to the fan-favorite Valvoline paint scheme designs. William has quickly become a bona fide star in our sport, and I believe he’s just scratching the surface of what’s possible. He and Kyle are champions and proven winners, and we’re proud to have Valvoline as a primary sponsor of both of their teams. We look forward to many more victories together.”

Byron, 26, is one of NASCAR’s top drivers. In 2024, he has already registered three wins in 18 Cup Series races, including his first career DAYTONA 500 victory. Last season, he finished third in the final standings with a series-leading six wins, along with personal-best totals in top-five finishes (15), top-10s (21) and laps led (1,016). The Charlotte, North Carolina, native also made history by collecting Hendrick Motorsports’ milestone 300th Cup Series victory.

“Valvoline is such an iconic brand in racing,” Byron said. “I’m excited to carry their colors more often and continue to fight for wins with their brand on board. It has been a fun couple of years getting Valvoline to victory lane and we plan to do it more in the future.”  Hendrick Motorsports PR