Formula 1 News: Las Vegas GP raises ticket prices, sets new mark

The Las Vegas GP has raised ticket prices for the 2024 running of its F1 race down the famous Las Vegas Strip.

With the world economy showing signs of weakness, and the worries that world debt is totally out of control as inept politicians print money to buy votes, race fans are increasingly reluctant to buy overpriced race tickets.

–by Mark Cipolloni–

A quick look at the 2024 Las Vegas GP ticket site shows far more unsold seats than at this time last year.

The Las Vegas GP already had the most expensive seats in F1 – by a wide margin. So to see prices increased for 2024 was shocking. Yes, they are making more general admission tickets available at more reasonable prices – that will help, but this article is about grandstand tickets.

It will be interesting to see how their strategy of raising ticket prices in year two pans out after the excitement of the inaugural race wears off. New races typically see a drop in attendance in year 2.

Ten Most Expensive F1 ‘Main Grandstand’ Tickets

10. Netherlands, August 23-25, $790
9. Brazil, November 1-3, $819
8. Azerbaijan, September 13-15, $820
7. Great Britain, July 5-7, $971
6. Singapore, September 20-22, $1,038
5. Monaco, May 24-26, $1,071
4. United States COTA, October 18-20, $1,150
3. Miami, May 3-5, $1600
2. Mexico City, October 25-27, $1,746
1. Las Vegas GP, November 21-23, $2,750 (were $2,500 last year)

The Las Vegas GP is offering 10,000 “backpacker” General Admission tickets after realizing it had isolated many existing fans last year with its high prices.

Speaking at the Motorsport Stage at Soho Beach House ahead of this weekend’s third Miami race, Las Vegas GP CEO Renee Wilm was asked what the main lesson LVGP had picked up following its first event as an F1 race promoter last year.

“We really did take some of the best practices from around the globe that we incorporated into our event,” she replied.

“But we also would love to set the bar even higher with that fan experience and on the sporting side. So, we couldn’t have been prouder that it was a fantastic race.

“I think one of the biggest takeaways for us was the fan engagement and creating a product ladder that was more accessible via a wider variety of fans.

“We leaned very heavily on the high-end, VIP hospitality outside of the paddock based on some of the learnings we saw here in Miami in year one.

“And, unfortunately, that led to a lot of our fanbase really not being able to afford the ticket to be on track, and that’s not something we want to do – we never want to isolate our fans.

“So, this year we’ve completely revamped and we’ve added about 10,000 additional, much more affordable tickets.

“Some leaning in on entertainment, some closer to the paddock so that you can be part of those initial turns of the track.

“And then much lower priced in the Flamingo Zone to allow those entry-level backpackers to really enjoy the event.”