Denny Hamlin, driver of the #11 Mavis Tires &; Brakes Toyota, leads Martin Truex Jr., driver of the #19 Auto-Owners Insurance Toyota, on the restart to win the NASCAR Cup Series Toyota Owners 400 at Richmond Raceway on March 31, 2024 in Richmond, Virginia. (Photo by Alex Slitz/Getty Images)

TV News: Weekend USA Motorsports TV Ratings

The Motorsports TV Rating Easter weekend was NASCAR in Richmond Sunday night on FOX, a race that started in the rain and was won by Denny Hamlin.

–by Mark Cipolloni–

The NASCAR Cup Series race from Richmond averaged a 1.8 rating and 3.31 million viewers on FOX but last year’s race was on FS1 (1.3, 2.30M) so no comparison. , but down 21.74% and 16% respectively from the previous FOX edition in 2022 (2.3 rating and 3.96M viewers).

Compared to Bristol on Easter Sunday last year that pulled a 1.9 rating and 3.45 million viewers, this year’s viewership was down 4%.

The Xfinity race, which ran on Easter Sunday afternoon before the Cup race, saw it’s viewership fall by 71.67% on FS1.  Only 34,000 that were tuned in were in the all-important 18-49 age group.

TV Rating Data (Year 2024 vs. 2022)

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2024
Rating
2022
Rating
Rating
% Chg.
2022
Network
2022
Viewers
2022
18-49
Viewers
Total
Viewers
% Chg
18-49
Viewers
% Chg
FOX NASCAR Cup Race Richmond 3,310,000 682,000 21% 1.80 2.30 -21.74% FOX 3,958,000 812,000 -16.37% -16.01%
FS1 NASCAR Xfinity race Richmond 236,000 34,000 14% 0.11 0.53 -79.25% FS1 833,000 157,000 -71.67% -78.34%