Aric Almirola, driver of the #10 Smithfield Ford, poses for photos after winning the pole award during qualifying for the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway on September 30, 2023 in Talladega, Alabama. (Photo by Meg Oliphant/Getty Images)

NASCAR: Smithfield Foods done with NASCAR

With Aric Almirola retiring, Smithfield Foods says that it’s ending its NASCAR Cup  involvement after the 2023 season.

With NASCAR TV ratings dropping year over year, and the percent of viewers in the all important 18-49 year old age group downright horrible, Smithfield apparently sees no value in staying in NASCAR.