NASCAR: Harvick to run Budweiser tribute livery at Homestead
Kevin Harvick will race with a Budweiser tribute livery this Sunday at Homestead-Miami Speedway for the 4EVER 400 NASCAR Cup race.
The iconic beverage that adorned the sides of his No. 4 en route to the 2014 Cup championship will once again add its red and white colors to Harvick’s livery, with the scheme itself harkening back to the look the 60-time winner sported the night he won the title at the 1.5-mile facility.
Budweiser, AB brand Busch Light — Harvick’s typical weekly sponsor — and SHR came together to surprise Harvick with the throwback Budweiser paint scheme and fire suit for his final race at the South Florida oval after a nearly decade-and-a-half-long partnership.
“Kevin Harvick has been an iconic Anheuser-Busch partner and cornerstone of our sports portfolio since we first started working together in 2011,” said Matt Davis, vice president of partnerships at Anheuser-Busch.
“Through our partnership with Kevin, we have been able to connect with 21-plus NASCAR fans across the country, giving them unparalleled access to the sport. This surprise paint scheme is just another way we are celebrating Kevin, his loyal fans and his storied career on the track.”