IndyCar: 100 Days to Indy Final TV Rating Tally
–by Mark Cipolloni–
Here is the final tally of all 7 Episodes of IndyCar’s docuseries 100 Days to Indy:
| Episode | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Viewers/ Total Viewers |
| Episode 1 | 189,000 | 30,000 | 16% |
| Episode 2 | 210,000 | 50,000 | 24% |
| Episode 3 | 226,000 | 40,000 | 18% |
| Episode 4 | 142,000 | 20,000 | 14% |
| Episode 5 | 220,000 | 50,000 | 23% |
| Episode 6 | 226,000 | 30,000 | 13% |
| Episode 7 | 185,000 | 50,000 | 27% |
| Average | 199,714 | 38,571 | 19% |
Meant to ride on the coattails F1’s successful Netflix Series Drive to Survive, 100 Days to Indy just never seemed to have the same impact as Drive to Survive in terms of generating new fans, which sees between 5 and 6 million viewers per episode.
Our best guess is that almost all the weekly viewers were IndyCar’s existing hardcore fanbase.
How do we know?
Viewership was disappointing, and only an average of 19% of the viewers were in the all-important 18-49 year old range, which just about mimics what the average IndyCar TV race broadcast gets.
When you take IndyCar TV broadcasts off of NBC, the TV viewership plummets as only the hardcore fans will tune in. We will get a good measure of that this coming weekend because the IndyCar Road America race broadcast is on the USA Network instead of NBC. Total viewers for that will be approximately the size of the hardcore IndyCar fanbase.