TV News: Weekend USA TV Ratings
–by Mark Cipolloni–
TV Rating Analysis
NASCAR (Down)
FS1 got a 1.28 rating and 2.203 million viewers for Sunday’s NASCAR All-Star Race at North Wilkesboro won in dominating fashion by Kyle Larson. Those numbers are down 7.25% in rating and down 11.21% in viewership from a 1.38 and 2.481 million last year at Texas.
NASCAR lost 18% of its 18-49 year old viewers in a single year. Only 20% of the viewers tuned in were in that all-important age group as the fanbase ages out.
The Truck race moved from FS1 last year in Texas to FOX this year at North Wilkesboro. As a result, the rating was up 93.33% and the viewership was up 95.85
IndyCar (Down)
NBC got a 0.56 rating and 842K viewers for Indy 500 pole position qualifying at the Indianapolis Motor Speedway. Those numbers are down 7.98% in viewership from a 0.56 and 915K last year, also on NBC.
IndyCar lost 29% of its 18-49 year old viewers in a single year. Only 15% of the viewers tuned in were in that all-important age group.
NHRA
The Route 66 NHRA finals in Chicago on FS1 got a 0.21 rating and 327K viewers. There was no race at Route 66 last year to compare it to.
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2023 Rating |
2022 Rating |
Rating % Chg. |
2022 Network |
2022 Viewers |
2022 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| FS1 | NASCAR Cup All-Star race | North Wilkesboro | 2,203,000 | 447,000 | 20% | 1.28 | 1.38 | -7.25% | FS1 | 2,481,000 | 545,000 | -11.21% | -17.98% |
| FS1 | NASCAR All-Star Open | North Wilkesboro | 1,477,000 | 250,000 | 17% | 0.86 | 0.91 | -5.49% | FS1 | 1,555,000 | 332,000 | -5.02% | -24.70% |
| FOX | NASCAR Truck race | North Wilkesboro | 944,000 | 144,000 | 15% | 0.58 | 0.30 | +93.33% | FS1 | 482,000 | 81,000 | +95.85% | +77.78% |
| NBC | Indy 500 Qualifying | Indianapolis | 842,000 | 123,000 | 15% | 0.56 | 0.56 | 0.00% | NBC | 915,000 | 173,000 | -7.98% | -28.90% |
| FSI | NHRA Finals | Chicago | 327,000 | 79,000 | 24% | 0.21 | N/A | N/A | N/A | No Race | N/A | N/A | N/A |