F1: Solera Partners with Mercedes-AMG PETRONAS Formula One Team

Solera, the global leader in vehicle lifecycle management, and Mercedes-AMG PETRONAS Formula One Team today announced a new multi-year partnership that underscores the two companies’ passion to drive automotive innovation forward.

“Solera and the Mercedes-AMG PETRONAS Formula One Team share the same commitment to transform the automotive industry,” said Darko Dejanovic, CEO of Solera. “That’s why we’re excited about this collaboration. It presents an opportunity to break new boundaries and inspire excellence on a global scale.”

From the 2023 Formula One season onwards, the Solera brand will appear on the car and on the left sleeve of the driver, pit crew overalls, and team clothing. Solera branding will also be shown on partner displays trackside and at garages along with other placements. The company branding and logo will also be featured on the Mercedes-Benz high-performance vehicle “Hot Laps Car” at one race during the season. Additionally, Solera will also have access to the Mercedes-AMG PETRONAS Formula One team members, including drivers Lewis Hamilton and George Russell. Solera branding will be unveiled at the Team’s 2023 F1 car launch on February 15 in the UK.

“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team,” said Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team. “We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values.”

“It is fantastic to welcome Solera to our growing partner family,” said Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS Formula One Team. “As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlighting the Solera brand to our global audience.”