TV News: Weekend USA TV Ratings
TV Highlights from this past weekend:
- The NASCAR Cup race from Dover on FS1 was down 34.5% because of the rain that hit before lap 100 forcing race to be postponed
- The NASCAR Xfinity race from Dover on FS1 was up 25.5%. The good news for NASCAR is that their 18-49 year old age group viewers increased from 109,000 in 2021 to 138,000 in 2022, a 26.6% increase in the most important age bracket for sponsors. No comparison for the Cup race due to the rain out.
- The IndyCar race from Barber on NBC was even with 2021, also on NBC. Particularly alarming for IndyCar was that their 18-49 year old age group viewers dropped from 257,000 in 2021 to only 193,000 in 2022, a 24.9% decrease in the most important age bracket for sponsors. Their aging fan base is aging out.
- The NHRA finals from Charlotte on FS1 were down 41.7%. Particularly alarming for NHRA was that their 18-49 year old age group viewers dropped from 176,000 in 2021 to only 140,000 in 2022, a 20.5% decrease in the most important age bracket for sponsors. Like IndyCar, their aging fan base is also aging out.
- The ratio of 18-49 year old viewers to total viewers was horrible for all compared to what F1 delivers, indicating they have an aging fan base that is NOT important to sponsors. Their key target audience is the 18-49 age group that tends to spend a lot more money on the products they see on TV
- Compared to the numbers below, F1 is averaging over 80 million viewers per race worldwide in 2022, supporting what VW CEO Herbert Diess said yesterday, “In motorsports, only F1 counts“
Weekend USA Ratings
| Network | Event | Location | Total Viewers | 18-49 Viewers | 2022 TV Rating | 2021 TV Rating | % Chg |
| FS1 | NASCAR Cup Rain out | Dover | 1,487,000 | 258,000 | 0.95 | 1.45 | -34.5% |
| FS1 | NASCAR Xfinity Race L | Dover | 926,000 | 138,000 | 0.59 | 0.47 | +25.5% |
| NBC | IndyCar race L | Barber | 920,000 | 193,000 | 0.59 | 0.59 | 0.0% |
| NBC | Supercross | Denver | 505,000 | 151,000 | 0.30 | – | – |
| NBC | IMSA Race L | Laguna Seca | 483,000 | 106,000 | 0.30 | – | – |
| FS1 | NHRA Final | Charlotte z Max | 480,000 | 140,000 | 0.28 | 0.48 | -41.7% |
| CBS | Formula E Special | Monaco | 473,000 | 94,000 | 0.33 | No Special | – |