TV news: Weekend USA TV Ratings (Update)

Some additional context on the F1 TV rating:

  • It was the most-viewed F1 race from Italy (any circuit) on cable on record
  • It’s the third most-viewed F1 race from Italy on record on both cable and broadcast, behind the tape-delayed broadcasts of the 2006 San Marino GP on CBS and 2002 Italian GP on ABC (1.6M and 1.05M average viewers, respectively)
  • It was the 6th most-viewed F1 race on cable on record
  • It ranks third in viewership this season out of four races, behind the Saudi Arabian and Bahrain GPs (1.44M and 1.35M average viewers, respectively)
  • Viewership was up 15 percent over 4th race of year last year (Spain – it averaged 870K)
  • Through 4 races ESPN is averaging 1.1 million viewers, up 22 pct over first 4 races of 2021 (909K)
  • Peak for Sunday was 1.2 million between 10:15-10:30 am ET

April 26, 2022 

TV ratings from this past weekend are out and the highlights are:

  • The Geico 500 NASCAR Cup race from Talladega on FOX saw a decrease of 7.1% from 2021
  • The NASCAR Xfinity race on FOX saw a nice increase of 24.0% over the 2021 rating
  • The Emilia Romagna F1 race from Imola on ESPN saw a healthy increase of 24.5% over the 2021 rating. A good rating for 9:00am ET when the West Coast is still asleep. Once again the F1 race drew the best ratio of 18-49 year old viewers to total viewers – extremely important to advertisers because this age group are the biggest spenders on advertiser products
  • The ARCA race moved from FS1 last year to FOX this year and, hence, saw a rating increase of 20.7%

Weekend USA TV Ratings

Network Event Location Total Viewers 18-49 Viewers 2022 TV Rating 2021 TV Rating % Chg
FOX NASCAR Cup Race L Talladega 4,682,000 830,000 2.61 2.81 -7.1%
FOX NASCAR Xfinity race L Talladega 2,061,000 360,000 1.29 1.04 +24.0%
ESPN F1 Race L Imola, Italy 1,003,000 503,000 0.66 0.53 +24.5%
FS1 ARCA Race L Talladega 532,000 106,000 0.35 *0.29 +20.7%
FS1 NHRA Finals Houston 426,000 85,000 0.23 Rain Out
ESPN2 F1 Qualifying Race L Imola, Italy 317,000 152,000 0.19 No Event

 

*Race on FS1 in 2021