MWR will cease operations after 2015 season
"Michael Waltrip Racing wouldn't have existed through today without substantial and continued financial support from me," Kauffman said Friday before Sprint Cup practice at Bristol Motor Speedway.
"From a business standpoint, that didn't make sense any longer. You can't have a top-10 budget and top-10 resources and not be in the top 10 for a sustained period of time. It's a performance-related business. It's all about performance. It's a great sport but a very difficult business model. From a business decision, it just made sense to not go forward with that organization, which is not commercially viable."
MWR expanded from two cars to three in 2012 when it added Bowyer, but that lasted only two years after Bowyer and MWR were embroiled in a race-manipulation scandal at Richmond in the final regular-season 2013 race. "Certainly that was a pretty heavy body blow to our organization," Kauffman said. "It caused a big restructuring; 2014 was at some level a large reset year for everybody, also [on the] financial [side]. As we got into the late spring in 2015, from a performance standpoint, the company wasn't where it needed to be, and that kind of forced some decisions and thought processes over the summer."
Kauffman wouldn't say whether a three-car organization would have produced better results. "My crystal ball, unfortunately, is not clear," Kauffman said. "In a parallel universe, I'm not sure what would have happened." ESPN