Novo Nordisk re-signs with Kimball and Ganassi

Charlie Kimball at Long Beach in 2011

Bob Heathcote/AR1.com

Rumor has it that Chip Ganassi Racing has secured the support necessary to keep its four IZOD IndyCar Series teams in 2012 having signed Novo Nordisk to full primary sponsorship of the team's No. 83 car to again be driven by American Charlie Kimball. The deal is said to be multi-year.

Unfortunately, Novo Nordisk is not yet committed to activate their sponsorship with TV advertising, which would be frowned upon in NASCAR. TV activation is what IndyCar needs sponsors, all sponsors to do. We hear they are committed to continuing to activate at the track with their Drive to Switch program.