ResQ Pure Power Energy Drink to sponsor Fisher

Sarah Fisher with her new sponsor colors

Courtesy IMS

ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for the 92nd running of the Indianapolis 500 on Sunday, May 25. Fisher also will compete in IndyCar Series races at Kentucky Speedway and Chicagoland Speedway.

ResQ Pure Energy Power Drink will serve as the primary sponsor of Fisher's No. 67 Dallara/Honda/Firestone. The "Greatest Spectacle in Racing" will be her 2008 debut and her first race under the umbrella of SFR. A minority team owner, she will be the only female driver/owner competing in the IndyCar Series and in the hallmark Indianapolis 500 event.

"I am very excited to welcome ResQ to SFR to help them leverage the excitement of the IndyCar Series and Indianapolis 500," said Fisher, who announced the formation of SFR on Feb. 27, 2008. "ResQ is an all-natural energy drink, and that aligns perfectly with what my brand represents. ResQ is very big-picture orientated and understands the value of the IndyCar Series, and we are happy to provide that platform to them for their marketing efforts."

ResQ is a cold-packaged, non-alcoholic, sports and energy drink with all-natural ingredients that can be found in mid- to late 2008 in convenience stores, grocery stores and other outlets that sell energy drink products. The hint of raspberry is infused into ResQ's lightly carbonated high-energy drink and bonds two all-natural super fat metabolizes (L-Carnitin and Taurine), with two high-energy stimulants (Guarana and Ginseng). These four and other elements are mixed with ResQ's pure high-energy water.