IndyCar Rumors

Century 21 to sponsor Newgarden at Indy? (Update)

Brian Carroccio

UPDATE

Century 21 to sponsor Josef Newgarden at three IndyCar events in 2013.

(Editor's note: This rumor is upgraded to 'fact,' with the announcement below from CFH Racing. Century 21 will serve as primary sponsor for Josef Newgarden at both the Indianapolis 500 and Angie's List Grand Prix of Indianapolis and associate sponsor for the season-finale at Sonoma Raceway.)

(SPEEDWAY, Ind.) February 23, 2015 – CFH Racing announced today that CENTURY 21® Real Estate will join the team for the two Verizon IndyCar Series events scheduled to take place at Indianapolis Motor Speedway. The iconic brand and franchisor will be the primary sponsor of Josef Newgarden at the Angie's List Grand Prix of Indianapolis and the 99th Running of the Indianapolis 500. Additionally, CFH Racing will change Newgarden's entry from the traditional No. 67 to the No. 21, the real estate brand's signature number.

With approximately 6,900 independent offices worldwide, CENTURY 21 has the largest global network in the residential real estate industry. While CENTURY 21 agents are known for doing everything they can to help their clients find their dream home, CFH Racing will work to fulfill the dream of needing to find a home for the 'Baby' Borg Warner, the trophy given to the winner of the Indianapolis 500. Newgarden will be making his fourth start in the world’s largest annual single-day sporting event; 2015 marks the second running of the Angie's List Grand Prix of Indianapolis.

Team co-owner Sarah Fisher stated, "Century 21 has been a great partner of ours in the past and being able to expand that program in 2015 is part of the momentous news we were excited to release at the start of our season. I am genuinely excited to bring them back to Indianapolis and beyond."

The black and gold livery that Newgarden will race was unveiled last night at the opening session of the CENTURY 21 Global Conference in Washington, D.C. The car will look familiar as CENTURY 21 sponsored Newgarden's entry in the 2013 Indianapolis 500, a year when the Nashville, Tenn. native was the fastest driver for his engine manufacturer on four of seven practice days. The 24-year-old's speed continued to show at the two-and-a-half mile oval in 2014 where he qualified for the Fast Nine Shootout and started the race from the eighth position.

"I am very honored to be piloting the Century 21 car in the Indianapolis 500 this year!" Newgarden said. "It was fantastic to work with their team in 2013 and we are looking forward to being with them again, starting at the Grand Prix of Indianapolis this May. The 21 car will once again be a fan favorite and is certainly one of mine. We are ready to have a great finish for everyone at Century 21!"

CENTURY 21 will also return for the season-ending event at Sonoma Raceway. The company will serve as an associate sponsor on Newgarden's car.

Wink Hartman, co-owner of CFH Racing, also expressed his excitement over the return of CENTURY 21. "It is great to have Century 21 joining CFH Racing with Josef and it will be nice to see old friends again!" Hartman said. "CFH will strive to perform as well on the track as Century 21 does for each of their real estate clients. I know together we will have a successful month of May."

On-track activity at the Indianapolis Motor Speedway will kick off on May 3 for Opening Day with the debut of the oval configuration aero kits. The Angie’s List Grand Prix of Indianapolis will take place on Saturday, May 9 at 3:30 p.m. ET. The Indianapolis 500 will follow at the end of the month at noon ET on Sunday, May 24. Both events will be broadcast live on ABC.

CFH Racing

02/22/15

Josef Newgarden practicing for the 2013 Indianapolis 500 in the Century 21 car.

(Editor's note: Judging from this release on the Century 21 website, the company will be sponsoring Josef Newgarden this May at the Indianapolis 500. You might remember Century 21 was on the car for the 2013 Indy 500. We await official announcement)

MADISON, N.J., Feb. 22, 2015 /PRNewswire/ — CENTURY 21 Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced the details of its new marketing campaign, which includes the release of two new television spots, "The Chase" and "Mom's Basement," and three major sponsorships with U.S. Soccer, CFH Racing and IndyCar Series driver Josef Newgarden, and USA Bobsled & Skeleton.

"Our value proposition is clear," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. "We are proud to put our affiliated agents front and center in our national marketing and advertising efforts. This marketing campaign will keep them top-of-mind with home buyers and sellers throughout the year."

The two new television spots build on the success of the brand's existing SMARTER. BOLDER. FASTER.® efforts, which position its agents as the best in the business. In "The Chase," an agent races against the clock to deliver a message before his clients board their flight, while "Mom's Basement" features an agent tasked with finding the perfect bachelor pad for a man who might prefer to stay in his mom's basement just a little longer. Both spots use a humorous bit of misdirection while also highlighting the fact that CENTURY 21® affiliated agents will go to any lengths to help clients find their dream home.

The new ads will appear on a variety of major cable and network platform events including:

  • Throughout the NCAA College Basketball Tournament airing on CBS, TBD, TNT and truTV, including spots during each Final Four game
  • 2015 Women's Soccer World Cup airing on FOX and FOX Sports 1
  • 2015 U.S. Men's and Women's National Soccer Team matches airing on ESPN, ESPN2, FOX and FOX Sports 1
  • Latin Grammy's airing on Univision
  • National Spelling Bee airing on ESPN and ESPN2
  • Little League World Series, including spots during the International, U.S and World Championship games airing on ABC, ESPN and ESPN2

In addition to the new TV ads, the CENTURY 21 brand will be shining a spotlight on its affiliated agents through uniquely targeted sponsorships, including a second season with CFH Racing and IndyCar Series driver Josef Newgarden.

Newgarden's Dallara/Chevrolet/Firestone car will forgo its traditional No. 67 in favor of No. 21, the real estate brand's signature number. Plus, the car will be wrapped in the iconic CENTURY 21 black and gold colors for the "Greatest Spectacle in Racing." The world's largest single-day annual sporting event, the Indianapolis 500 will take place on May 24 and be broadcast on ABC.

"I am very excited to be piloting the CENTURY 21 car in the Indianapolis 500 this year," Josef Newgarden stated. "It was fantastic to work with their team in 2013 and we are looking forward to being with them again, starting at the Grand Prix of Indianapolis this May. The '21' car will once again be a fan favorite and is certainly one of mine. We are ready to have a great finish for everyone at CENTURY 21."

After the brand races through spring, CENTURY 21 Real Estate will kick off the summer by renewing its sponsorship as the official real estate company of U.S. Soccer, which includes the U.S. Women's, Men's and Youth national teams through February, 2016. With commercials airing during U.S. Soccer matches including the Women's World Cup, which begins in June, the partnership will put the international brand's 100,000 affiliated agents located throughout 78 countries and territories, in front of hundreds of millions of futbol fans around the globe.

"CENTURY 21 has been a great partner since 2012," said U.S. Soccer President Sunil Gulati. "We are looking forward to continuing our relationship with the most recognized brand in real estate during an important and exciting year for our Men's, Women's and Youth National Teams."

Earlier this year, CENTURY 21 Real Estate also announced that it will remain the official real estate company of USA Bobsled & Skeleton for the second consecutive year. The sponsorship includes a dedicated sled wrapped in black and gold featuring the CENTURY 21 logo. In addition, the company's logo will receive placement on all national team sleds and team jackets.