DIRECTV picks first 5 NASCAR drivers

DirecTV today announced that NASCAR Nextel Cup drivers Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Tony Stewart and Michael Waltrip will be the first five drivers for the debut of NASCAR HotPass, which will offer five channels per week dedicated to specific drivers during the series’ races. DirecTV also has completed its first national ad campaign for the service, with a spot featuring Earnhardt Jr. to debut just before the Daytona 500. DirecTV PR