Ford fix-it plan not working
Here's a summary of status report Ford sent to employees this week summarizing how there turnaround Way Forward plan is going.
- Missed its retail sales market share goal in the United States by 10,600 vehicles and expects to miss its retail share goals for February and March.
- Expected to miss its material cost reduction goals in February and March.
- Employee confidence in its turnaround plan has fallen. Fewer than half of employees say they believe Ford's Way Forward plan will help it achieve sustainable business success.
- Only 38 percent of employees said they were confident Ford has the right products to compete.
- Ford expects to achieve cost gains through lower than expected warranty costs and lower fuel and utility costs.
- Ford Marketing and Sales is implementing a new plan to drive more showroom traffic.