GM hoping for boost from Daytona 500

He has been described as the man with the toughest job in the automotive world, as one of General Motors' chief car salesmen.

Certainly, Brent Dewar, in the current economic climate, does face some very difficult issues – and he's relying on NASCAR for marketing help.

This week, he's in Daytona, leveraging Chevrolet's NASCAR properties and doing his part to "sell on Monday what wins on Sunday."

Dewar's Chevy boys certainly delivered here Sunday.

Kevin Harvick, Mark Martin, Jeff Burton and Mike Wallace finished 1-2-3-4, a Daytona 500 sweep. It was GM's fifth straight Daytona 500 win.

The topping on the cake, as far as marketing goes, was that Clint Bowyer, the third Chevrolet driver in Richard Childress' camp, made all the highlight films with a fiery upside-down slide across the finish line.

"It was a wild last lap, and I knew we were all going to wreck," Bowyer, now living in the Winston-Salem area, said. "I saw them all wreck and thought I was clear, and I was almost through it, and then somebody clipped me and turned us over.

"I saw Kyle Busch (running neck-and-neck with Matt Kenseth for third) go low and Matt go high, so I went through the middle. But somebody clipped me in the right rear and away she went. More at Winston Salem Journal