Bill Davis Racing sues sponsor 360 OTC

Bill Davis Racing alleges that Rockford-Montgomery Labs has paid only $25,000 of the $14 million it was supposed to pay for sponsorship of the No. 36 Cup entry last season, according to a lawsuit filed April 2 in North Carolina Superior Court in Winston Salem, N.C.

RML is the maker of 360 OTC, a line of hangover and headache medicine.

The sponsorship was a three-year deal that was scheduled to increase to $14.5 million in 2008 and $15 million in 2009. There was a sponsor’s option for 2010 for $15.5 million.

According to the lawsuit, RML also did not pay any of the $3 million it owed as a primary sponsor for the No. 36 truck and $1 million it owed to be primary sponsor for 10 races of the No. 23 truck.

“Bill Davis [Racing] is a wonderful bunch of people and a wonderful race team, and it is a shame that this has happened," BDR attorney John Morrow said. More at Scenedaily.com