Earnhardt Jr. opens bar

Dale Earnhardt Jr. was dressed in his customary jeans, T-shirt and baseball cap and soaking it all in. NASCAR's most popular driver already sells cars and jeans among other products. Now, the iconic driver with the legendary last name was standing in front of reporters explaining why the color orange dominates his new bar. The mechanical bull was directly behind him, and the giant dance floor and stage were to his right.

Earnhardt's handlers were all around him. Fans had paid several hundred dollars for access to VIP areas during the private grand opening earlier this week of Whisky River, which is across the street from Charlotte's downtown arena. More at AP Article