Izod gets it

Izod ad featuring American IndyCar driver Ryan Hunter-Reay

This is the kind of activation IndyCar needs from its sponsor partners.

September will see this Izod ad featuring IndyCar driver Ryan Hunter-Reay in a 5 Million circulation double page magazine insert, with billboards in Times Square and Los Angeles.

• Sports Illustrated (Sept 15 issue- on newsstands now)- Circulation approx. 3.2MM
• ESPN magazine (Sept 22 issue- on newsstands next week)- Circulation approx. 2MM

American driver, American sponsors, in an American motorsports series. It's about the drivers. This sponsor gets it (including the car, a Champ Car, which is what IndyCar will hopefully morph into. While Champ Car failed as a business, it certainly got the car and engine right)