Herbalife to sponsor E.J. Viso

Herbalife Ltd. will be the official nutritional sponsor of IndyCar Series racer E.J. Viso under a sponsorship deal announced Monday. The agreement also gives Herbalife exclusive branding rights on Viso’s helmet, which he will wear during the 2009 IndyCar Series. According to a release from the company, Viso has been a consumer of Herbalife products for the past 10 years, making him an ideal brand and product endorser.

“I’ve seen the benefits of using Herbalife products first-hand – from healthier nutrition to keeping me energized, so I can’t be more pleased about representing Herbalife," Viso said in the statement.

Originally from Caracas, Venezuela, Viso, 24, has raced in both GP2 and IndyCar Series Championships, and was a Formula One test driver.

Los Angeles-based Herbalife (NYSE: HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products.