Atlanta truck race TV ratings up
The NASCAR Camping World Truck Series broadcast from Atlanta Motor Speedway scored a Nielsen Household Rating of 1.29 (943,000 households), peaking at 1.63 (1,197,000 households. The Nielsen Rating is a 23-percent increase over last year’s 1.05 (753,000 households) and a 61-percent increase over the 2007 Atlanta race (.80).
After 19 of 22 NCWTS races on SPEED saw Nielsen Ratings growth in 2008, 15 in double digits, numbers continue to climb in 2009 on SPEED as Daytona enjoyed a 21-percent increase to open this season.