Wheel Pros Inc., NASCAR announce partnership

Wheel Pros Inc., a supplier of branded custom wheels, announced Wednesday that it has reached an exclusive agreement with NASCAR to manufacture and distribute a line of officially licensed NASCAR wheels. As an exclusive automotive partner under the NASCAR Performance brand, Wheel Pros will utilize NASCAR marks and marketing programs in-store and in related media. Wheel Pros’ line of custom wheels includes brands such as American Racing, Motegi Racing, TIS, Drop Stars, KMC, as well as a signature wheel series with Sprint Cup Series driver Dale Earnhardt Jr.

“We are thrilled to join NASCAR and connect with a loyal fan base that is second to none," said Jody Groce, president of Wheel Pros. “As an automotive partner, we are looking forward to fully engaging in the sport as successfully as we have in other forms of motorsports."

“Wheel Pros brings a trusted name and some of the most popular wheel brands on the market to NASCAR," said Odis Lloyd, managing director, NASCAR Automotive Group. "We look forward to integrating the brand into many facets of our sport and affiliated promotional and marketing programs."