Army Official says sponsorships worth the money

The U.S. Army will pay Stewart-Haas Racing $11.6 million to sponsor Ryan Newman's #39 car for 23 races this season, and the Army official who oversees it says the money is worth it. Army and National Guard (#88-Dale Earnhardt Jr.) were the only branches of the military that served as primary sponsors for cars in Saturday's NASCAR Sprint Cup race at Richmond International Raceway. Lt. Gen. Benjamin Freakley said the Army looks at different ways to determine if the sponsorship is worthwhile but admits it comes down to one thing. "At the end of the day, for the Army, it's does someone join the Army or not," Freakley said. He said 41 people agreed Saturday at the Army's booth at the track to be interviewed by an Army recruiter. "That's powerful," Freakley said. Army sponsorship is a year-to-year agreement. Because Congress controls the money that goes to the military, the budget can fluctuate from year to year. That, Freakley says, makes it challenging to do multi-year deals. He said he won't know his budget until this summer. He said he and his group have started to assess the sponsorship and what they want to do for 2010 but no decisions have been made. Hampton Roads