MIS reverts to free and cheap tickets to lure fans

Michigan Int'l Speedway President Roger Curtis Friday appeared on Fox Business and said the race is "not sold out and we won't be sold out, but we're still going to have over 100,000 fans." Curtis noted the prices of "about 25% of our seats" were lowered from last year and the track "made kids 12-and-under free in the general admission sections." Curtis: "It's our responsibility to show them a great time and you can't just look at price in a vacuum. You have to look at the overall fan experience and enhancing that, adding value"