Jeremiah Weed Sweet Tea to sponsor McMurray at LMS

Jeremiah Weed Southern Style Sweet Tea announced that it will be coming along for the ride at Lowe's Motor Speedway on October 17 as primary sponsor of the #26 Roush Fenway Ford driven by Jamie McMurray. In the process, the brand also becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 2005 season. "In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea is thrilled to utilize NASCAR as a platform to extend its Southern ideals and traditions to the millions of fans who follow the sport," said Judd Zusel, Director of Innovation, Diageo. "Jeremiah Weed Sweet Tea sees a clear opportunity to elevate the brand even further by connecting with adult consumers that have an undying passion for the sport they love, and encourage them to enjoy our sweet tea vodka responsibly throughout the weekend's race festivities." Mr. Jeremiah Weed, legendary patron father of Jeremiah Weed Bourbon Liqueur, first made this announcement from his home in Weed, Kentucky, and declared that it was now, more than ever, the right time to rally behind America's fastest sport and all of its avid fans. "Jeremiah Weed was born in the south and to thank some of the brand's favorite people for embracing the product, we thought Charlotte would be the perfect place to make our NASCAR debut," said Weed. "We look forward to providing fans a reason to celebrate responsibly all weekend, and will do everything we can to ensure that we are toasting Jamie when hopefully he puts the #26 car in Victory Lane." Jeremiah Weed Southern Style Sweet Tea first introduced itself to the sport earlier this year when it offered to become the official sponsor of air in the stock car tires. To guarantee fans enjoy the race in true southern style, Jeremiah Weed will announce additional details regarding the sponsorship of the #26 Ford leading up to the race weekend. Additional updates from Mr. Weed can be found on the Jeremiah Weed website