At least some of NASCAR’s ratings are up…
The NASCAR Camping World Truck Series race from Talladega scored a Nielsen Household Rating of 1.34 (999,000 households), up 21 percent from last year’s 1.11 (816,000 households), making it the highest rated Talladega Trucks race ever and the second highest rated Truck race of the 2009 season (season opener in Daytona was No. 1). The Halloween afternoon race peaked at 1.67 (1,243,000 households) and carried more than one million households for two hours. Last year’s Talladega coverage peaked at 1.36 (1,000,000 households).