Tissot continues NASCAR sponsorship
The Tissot Pit Road Precision Award will be presented in each of the 36 Cup races to the team whose car spends the least amount of time on pit road and finishes on the lead lap.
The winning pit crew in each race will earn $5,000 and a Tissot V8 Quartz Chronograph watch. The team with the most Tissot Pit Road Precision Award wins at the completion of the 36-race Sprint Cup schedule will receive a $105,000 bonus plus Tissot watches for the over-the-wall crew members and driver.
The Tissot Pit Road Precision Award is coming off a competitive 2009 season which saw 18 different teams claim the weekly competition. The championship went to Greg Biffle’s No.16 3M pit crew, which won a season-high of six times.
“We look forward to another exciting season with the Tissot Pit Road Precision Award," said Sharon Buntain, President, Tissot U.S. “With 18 different winners last year and the championship going down to the final race of the season, the pit crew competition was a huge success."
"The world of motorsports and the world of watchmaking champion the same values, which include cutting edge design, precision and innovation," added Buntain. “Tissot has been recognized as an innovator in the watch world since 1853. We are in admiration of the teamwork that goes into a NASCAR performance, and this award is a symbolic way for Tissot to reward NASCAR teams for their precision and timely performances."
Tissot has been an official partner of NASCAR since 2006 and is the official timekeeper for a number of other sports, including the MotoGP World Championship, the Ice Hockey World Championship, the Cycling World Championship and the Fencing World Championship.