NASCAR.com sets new records
Additional NASCAR.COM weekend highlights include:
o NASCAR.COM had 2.4 million video views from Thurs. Feb. 11 through Sun., Feb. 14, an increase of 135% YOY.
o An average of 1.1 million daily unique visitors viewed NASCAR.COM coverage online from Thurs. Feb. 11 through Sun. Feb. 14.
o With the addition of RaceBuddy for the Gatorade Duel at Daytona, NASCAR.COM broke the single day streaming record on Thursday with 847K total streams, an increase of 228% YOY
o During Danica Patrick's NASCAR Nationwide Series debut, NASCAR.COM saw a double-digit increase on Saturday. Unique visitors were up to 976K, the highest number of unique visitors ever for a Daytona Saturday, page viewers were up to 7.1 million and video views up 87%.
o The Nationwide pages on NASCAR.COM also had 1.7 million page views and 519K daily unique users on Sat. Feb. 13.
o On Daytona Race Day, the “Races" and “Video" sections were the top visited sites on NASCAR.COM with an increase of 14% and 194% YOY.