IRL hires new PR firm

The Indy Racing League has hired a Chicago-based public relations firm. GolinHarris will promote the IRL by focusing on media outlets that usually do not cover the open wheel circuit. The IRL plans to keep its own public relations team, despite hiring the Chicago firm.

IRL officials have confirmed that several agencies had been seeking the deal.

Sports Business Journal reports IndyCar and its title sponsor Izod decided to go with GolinHarris after returning from the Super Bowl in Miami.